I’ve been very fortunate to write and shoot national TV spots for this burger joint called McDonald’s.

To those of you who are thinking, “So what? They’re just bite-and-smile McDonald’s spots”—

To you, I say: 5 o’clock fries, my friend, brought out each time you shoot at the McDonald’s Production Center. Straight from pristine deep-fryers to us sitting in cool directors’ chairs in the video village. So, there.

Concept, script, production, post-production. Sisi Zhang, AD / Helen Cho, CD / Stan Toyama, ECD / IW Group