McDonald’s / Cherry Berry Chiller

I’ve been very fortunate to write and shoot national TV spots for this burger joint called McDonald’s.

To those of you who are thinking, “So what? They’re just bite-and-smile McDonald’s spots”—

To you, I say: 5 o’clock fries, my friend, brought out each time you shoot at the McDonald’s Production Center. Straight from pristine deep-fryers to us sitting in cool directors’ chairs in the video village. So, there.

Concept, script, production, post-production. Sisi Zhang, AD / Helen Cho, CD / Stan Toyama, ECD / IW Group